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I was supported by Danny on openFrameworks and MaxMSP, Liam on computer vision and technical direction, Nicky on insight design, Adam on CMS front end and Hoan on back end systems. Role Creative Director/Designer/Developer Agency Imagination Sydney/NY https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576039882899-WQG1UP2MZI9LJXWT6P6G/MastercardLobby_1_1.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575911462103-1ULLGY2FN8HTJI83ZOUU/image84.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575911000831-ZTE5N8MNN94V0KFIJPBM/image85.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575911914943-SO90Z325KPLY8O340RIB/image100_1.gif Experiential The visualisations are completely driven by a CMS which is equipped with its own streaming preview so authors can proof the particle visualisation before going live. https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575912598910-DWKQG023SUQYAB9P6UQ4/20190402_010208.gif Experiential - mastercard HQ Data Heart lobby installation https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575991287149-25YBWLBDENZUW03TT434/29_Everest_Hoist_Isolate_CIS_ENG_r3.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575696927464-CUXDTJ4YASUEJDJEGHMR/320200429-0123.jpg Experiential A guest using ‘the Force’ to sense the selfie opportunity https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575993048861-PGOOQVPHT3APS1TQYSPE/0429-01_Ford+SHAS3.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575989898671-5XRDBVACIJTQDP0BDXQS/Ford_SUV_VR_xplorer.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575988935181-O1CXXLGFOQTMGJD5DCEM/0429-01_Ford+SHAS13.jpg Experiential This very cool piece we developed from the outset to be social, each participant could see an avatar of the people around them. 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https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576173804548-Y5ZHLTZUX45WDB2ZQOC4/2016_11_23_Heritage_WIP_v04_3.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576386886019-D8WR89S9CAHXZWGGR7RT/CNReel_2015_2.gif Experiential I designed and directed this spot for the ill-fated Borders https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576156878000-O6IP10IG3QK2EBPDW8TW/image23.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576386129065-R15AIWLACEUU34K9BXS8/%27Merry+Go+Round%27+by+Ample+Projects+MLC+Centre+Christmas+2014-HD_r2.gif Experiential Colourful creatures and animation for MLC/Ample Projects https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576384782912-D09UCW118YG2W3QAK7US/DEVVIC0230M_lores_r2.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576156987193-WOCMV22A7WOH6QSEA5FH/ohouse_vienna_12.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576156673984-T2ZC3EZU84NNTLG663J6/SKINS+ICE+RUNNER_LR.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576156696624-S3F6JZA0YUKQ0G9S5Z5D/SKINS+ICE+TENNIS_LR.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576140711145-OSPGAMFUVS4XRDOMPHU6/gentle_r9_ANGLED_CMYK_r3.png Experiential I developed a set of 3D layout assets to accompany the launch of the Gentleman’s Collection/JWT https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576386725474-RFO7X5UHM7ALF3PLSFAW/heres_to_AFL_r2.gif Experiential Type and animation for Wolf Blass/JWT https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576054236638-1Q0WAAPG8KMIMRLXKZMU/ranger_1.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576052377079-FPUFQBFP08WADNXAF2NN/vodafone_sceneTest_r9_situ.jpg Experiential I built a set of 3D campaign illustrations (background by Toby & Pete) for Vodafone/Host https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576137174816-P8T000XQGHKVA95AX6HG/ohouse_pages.jpg Experiential I created and animated a few scenes for Visions of Vienna/Ample Projects https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576157367834-1L3TAL7DCLIIAN3TF23J/gentle_r11_30pct.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576385510760-XCV8Y7ICSLDFX743PK6F/Urban+Tree+Project+by+Ample+Projects+-+Vivid+Sydney+2014-HD.gif Experiential Bugs and birds for Urban Tree Project/Ample Projects https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576387073381-IB4X5S0EJ4X7YVCF5QSS/CNReel_2015_1.gif Experiential A series of animations I designed and directed for The Financial Review/The Hallway https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576057778755-KM8LS116EPO0MMODXEXP/ranger_2_1.gif Experiential I directed a launch piece for the Ford Ranger in 2015. The way more talented guys at Airbag did the bulk of animation, but here are two of the scenes I animated personally for Ford/Imagination https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576156647059-1CY4GQY9U3VW0Y2E3VAM/SKINS+ICE+GOLFER_LR.jpg Experiential A series of illustrations for Skins/Arnold Furnace https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576157201874-0L7WM5PF4QKUF6BER69P/ohouse_vienna_2_12.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576384852782-MDSNW21ZRW9H4BP8HBG8/DEVVIC0230M_lores_r3.gif Experiential A fun little spot I designed, directed and animated for Devine Homes/Iloura https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576248129477-BS9K8LMED37XRVU0Q0ZT/Featured.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576247962178-L1E2UYUSVOKJOGNJJ3X7/Galeforce_1.png Experiential 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https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576382028270-GCJM6HQF7XE831YE0I2L/streamline.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576378159760-FRKAKZJH3ETX96SG8BIA/Barton-Dots-2.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576248078168-3CWHDWXA03BZGYLP2HW9/Galeforce_4.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576378127481-JFZSWPEXBN9EYV6XH076/Barton-Dots-3.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576380221133-WU9OJWU8VXUADQ842KE3/Climax_test13_12fps.gif Experiential The plates were rendered in 4K for compositing with foreground elements https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576247833528-LE0K9J6E8DFNATC28Y4L/Nightingale_FullWidth.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576394514468-23C16XW72B5KZLXSAC5O/S1T2_Remix.gif Experiential Some extracts from the openFrameworks app built for the piece https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576391673261-E7HVSGFQ1BWD8OETAJF5/98ea9b54614713.59633922493c9.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576394608963-P8BDPKM8C7QFEH7R6M7J/logoAdobe_r1_1076.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576394366152-SVJD0V7JAQRJ2R99K2LH/S1T2_Remix2.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393599493-RHWSSP5CYW5S978R24QH/0c38ef54614713.59642e105e77c.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393625795-Z58KDR8P5WBL0WW3L5IM/IMG_8526.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393818675-S2R8V2LY60I5VMSECMYE/PIN_4157.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393601479-A8CHR063DGA2E0P10SYN/06a29454614713.59633911a1125.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393843853-9BO4VYJT9L322RPBWZZT/S1T2_Remix_dance1.jpeg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393861004-K7I5SQP062I6JTQQBNIC/S1T2_Remix_dance5.jpeg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393866269-P05YNMHWOPL3B5IW9JNC/3e863f54614713.5963392248ea8.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393701539-I53JWX0B71S367MZIZ9Z/PIN_3881.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576393426695-YWAR8XQ8AMRYVX84D2UB/image58.png Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576517294645-GVLIN0X0VQGWC3UP5KM7/image73.png Experiential The very talented Hayden Glynn integrated the track into the Ford stand at the Detroit auto show https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576516272194-1HI8OFFDBRFZ9OMR4L7P/_MB_5617.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515114171-9VSEKEIT0XW9CASNB7OB/image9.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515114445-GM7UXR4LUWNJCQ3G0RR5/image11.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515116180-LTDCC2RTAL051HCKBX5R/image19.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515117146-IP21O9R1HQ883QKHRRFD/image28.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515118746-OBKMQROXA9XEPSA1LG7K/image30.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515119826-KMOX7GB205MEP3300KGA/image44.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515121945-1527A4L1JADGKA5CVYHM/image73.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576515125318-EJ1RCJR0AD2C4QDOEHP6/image77.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576507102514-OILS5GI26UNFVBYMW7CU/_MB_5573.jpg Experiential Thanks to the 44x Optitrack camera system the Explorer was tracked with extreme accuracy across the physical obstacle course https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576517167532-6PQM2TCZUKF5Z13RSPL5/ExplorerGif_12fps.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576516625113-MZO0PFFIYXF1L5QTOREJ/200201288-0065.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576517092718-Y7S37ZU0CXB8MNFCNXYO/FordExplorer_Interactions_16.gif Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576513011213-WKWTKXXV76WPVKY3TVUV/200201288-0061.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576517259057-3AEC6SM8A3NARTD9DMK9/TopDown_PlannedImg.jpg Experiential The physical track with it’s VR locales https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575814677181-PWQZWA2UUZ5Z92AKUAYP/6Z9A2885_lores.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576004992352-OIFYF6QCJJ5VGNFWMXSN/cover2.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576170907818-3BJYYQ1637P8TZAT1Z5R/0429-01_Ford%2BSHAS3.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576176064967-Z44UTXM5G6394D49UAQO/100202531-0007.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576216639382-1TUMJ419E6KGWRZ0G8JX/IMG_0280.JPG Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576247856225-PIX6L7ONUNPM61NODPMA/Nightingale_FullWidth.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576064444518-E8OOAOCOSH2PBISDWL7C/waxman_r5_crop.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576392006272-7AXL638404626RZP5B86/2305b754614713.5963468649d83.jpg Experiential https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576508925364-GY1ZXGPDV5CQ4M14JR6R/200201288-0052.jpg Experiential https://www.iaingreenhalgh.com/digital daily 0.75 2019-12-15 https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575790736925-XQBO4D4JVTIGHUVG8OZL/LincolnVLWAppScreens.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575786005881-52ARANTAGKHXLRWBH3WU/PosterImage.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576168688364-BR0HAFGYA40DTDV2UNU8/appStore_Embers_r1.gif Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576165547344-5WFIT0TKPELJTDKTDF6S/spanning.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576234867165-941R5B74V5QLXN9BFYK2/FGE_2_0.jpg Digital We had to make sure every product configuration across Asia Pacific was visualised - this meant the creation of over a million component renders which were live composited. https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576383520679-Z2MF0IHFDCG5MWKBF71V/2.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576235399493-MNT4D5HLRSOZJUCNGSK6/C7VaLncAgF7_576.gif Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576235116309-RYUH3VODPO37DLAALQ08/FGE_HomeDashboard_Ipad_r2.gif Digital A UI design principle was to keep the vehicle at the centre of everything, it works in layers spatially around the car, and can be dismissed at will. https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576238667272-7RINFKD0LTBO4O6TSVL2/Screen+Shot+2019-02-12+at+11.47.11+copy.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576005350745-BAMEQIHXU4J4DACLHO4E/Lincoln_Virtual_Way_1920x1080.jpg Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576169782694-HXLCDQO6OMKW5GO04L7D/embers_banner_r3.gif Digital https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1576239359996-VUZ1JIJUAMW89RC9ESDD/FGE_2_0.jpg Digital https://www.iaingreenhalgh.com/about-1 daily 0.75 2019-12-16 https://images.squarespace-cdn.com/content/v1/5deafc8d2edec20440dda4a1/1575803269959-0CJK7LNNO6HZLZAU0VAA/shootingTheOtherside2.jpg About On set making stuff, going for that hipster tradie thing but not quite nailing it. My hair is shorter and thinner now. https://www.iaingreenhalgh.com/contact daily 0.75 2021-02-04